Why Top Dental Practices Don’t Take Insurance
(And How to Explain It)
Are you tired of working harder for less, just to stay in-network with dental insurance companies?
In this video, we’ll unpack why stepping away from insurance and becoming a fee-for-service practice can transform your career, your income, and most importantly, your patients' care. Too many skilled dentists stay tied to insurance contracts out of fear—fear of losing patients, fear of instability—but the truth is, staying in-network often means making pennies on procedures that should earn you thousands.
Insurance companies don’t care about your patients—they care about profit. They limit your treatment options, dictate substandard care, and reduce your value to a number on a spreadsheet. We’ll show you how being out-of-network actually liberates you to offer the best possible care—and make a better living while doing it.
Delta Dental made $9.9 billion in 2024. That’s more than Spotify, Snapchat, or Twitter. Their CEO earns $15 million a year, while you're stuck with reimbursement rates that haven't meaningfully increased since 2008—after they slashed payments by 30% overnight. Most insurance companies still cap benefits at $1,500 a year, a number set in the 1950s that was meant to cover a full-mouth extraction and dentures. Adjusted for inflation, that cap should be nearly $20,000 today.
In this video, you’ll learn how to confidently and clearly communicate to your patients why not taking insurance is actually in their best interest—and how you can build a stronger, more profitable practice by doing what's right for your patients, not what’s dictated by their insurance.