How to Become the Go-To Dental Specialist In Your Area

(and reduce your dependence on referrals)

Join the Institute for Dental Specialists with a 60-Day Free Trial Membership

Get started on learning the IDS system:

  • Adapt and grow your practice
  • Overcome disruptions in the dental specialist industry
  • Reduce your reliance on referrals
  • Get your staff to take more responsibility for your practice’s success
  • Enjoy the support you need
Get started on learning the IDS system:

  • Adapt and grow your practice
  • Overcome disruptions in the dental specialist industry
  • Reduce your reliance on referrals
  • Get your staff to take more responsibility for your practice’s success
  • Enjoy the support you need
Hi, I’m Lee Sheldon and this is my Office Manager, Danyel Salmela. Together, we founded the Institute for Dental Specialists because we are dedicated to elevating the practice of dentistry through sound business principles as well as comprehensive treatment planning for the specialist who wishes to achieve the best for his/her patients.

Become the ‘top rung’ specialist

It wasn’t that long ago … Periodontists and other dental specialists like you and me would build a thriving practice just on the power of our professional reputations and the referrals it generated.

You’d open an office. You’d build relationships with other dentists. You’d serve the patients well …

And as your reputation grew, the referrals would come in. Your practice would grow and thrive.

In turn, that allowed you to focus your energy on providing the best possible care for your patients. They would recover and thrive, too. It’s why we became dental specialists.

Then one day that began to change …

General dentists began to offer periodontal services. You’d get a call in difficult cases, often when “it’s too late” or nearly too late.

Meanwhile, group practices became more common … and these groups would hire their own periodontist and other specialists to work 1-2 days a week. Keeping things in house became more common.

Periodontists and other specialists who built their practice on referrals found their practices growing slower and that referrals were harder to come by … and when the referrals did come, they were often “late in the game.”

Other times, frankly, specialists had to stand by and watch their good professional work get undone by lower-quality dentists.

There had to be another way to treat patients effectively (before it’s too late) and grow a specialist practice in the new business environment ….

And that is why my office manager and I founded the Institute for Dental Specialists in 2014.

I am a practitioner–I run my own specialist practice and absolutely love it and my patients.

That’s what sets IDS apart from other continuing education courses and from organizations that teach one-size-fits-all business skills. I am on the front lines and I have faced all the challenges we all face, one by one, and learned a way through the external forces that besiege our specialty … ones we all know about.

And now for a limited time, I am offering specialists like you a special, 60-day free trial membership. Register now for a Free 60-Day Trial Membership with IDS and learn how to:

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Become the “go-to” specialist in your area using the IDS educational and training library

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Get your staff to take more responsibility for the success of your practice by giving them access to a complete learning library set up as a lesson plan to coach them through each critical aspect of your practice.

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Stay current with the latest updates through 2 webinars and podcasts per month (24 per year) by Dr. Lee Sheldon and/or Danyel Salmela

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Ensure you are implementing the system correctly with unlimited email support

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Start each week with simple, practical, and motivating specialist-practice suggestions and recommendations with our IDS Morning Minute (arrives via email)

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And much, much more.
  • Don’t keep struggling with a referral business model that’s under siege and is not delivering the results you want.
  • Don’t stay afraid for the future of your practice–or cater to the whims of insurance companies that do not always have the best interests of your patients at heart.
  • And don’t allow staff to take less responsibility for your practice than you know they can …
  • Keep the referral sources that you love to work with and strengthen their practices while they strengthen yours.

What People Are Saying:

–Dr. Kendal Major

“Lee, Danyel, and the entire IDS crew have done an outstanding job to explain and promote the concept of direct-to-patient marketing. We have incorporated a number of their protocols with great success…I look forward to our ongoing collaboration with the IDS, especially as my daughter, Lindsey, joins our practice.”

–Dr. Michael Pikos

“Thank you for sharing your ideas on the future of dentistry and periodontics. We now have tons of ideas to use in my practice on Monday morning. ”

–Dr. Bill Neale

“Joining the IDS is the best investment I have ever done for my team, my practice and myself. Learning your strategies and systems have significantly improved the efficiency and dynamics of my practice.”
Thank you, Lee and Danyel.

–Dr. Ruben Ovadia

“Joining the IDS is the best investment I have ever done for my team, my practice and myself. Learning your strategies and systems have significantly improved the efficiency and dynamics of my practice.”
Thank you, Lee and Danyel.

–Dr. Ruben Ovadia

Join us for 60 Days on a Free Trial Membership, and become the ‘go-to’ specialist in your area with a thriving and growing practice.

There’s no risk. Sign up for 60 days free of charge, see our offerings, and if you find them valuable, continue your membership.

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