Attention periodontists and dental specialists whose private practices are shrinking …
You Don’t Have to ‘Go Corporate’ …
Your Private Practice Can Thrive in this Market
The Institute for Dental Specialists provides the continuing education, tools, systems, and support to help periodontists and other dental specialists take charge of their own destiny (and stop being at the mercy of an ailing referral business model)
Attention periodontists and dental specialists whose private practices are shrinking …
You Don’t Have to ‘Go Corporate’ …
Your Private Practice Can Thrive in this Market
The Institute for Dental Specialists provides the continuing education, tools, systems, and support to help periodontists and other dental specialists take charge of their own destiny (and stop being at the mercy of an ailing referral business model)
You Want to Diagnose and Create the Treatment Plan,
Increase Treatment Acceptance, & Take Home a Higher Income
But there are serious challenges …
Quality
You’re concerned about the quality of dental care for your patients in a time of increasing pressure to do only ‘prescription surgery’
Low Numbers
You’re concerned about the low numbers of new patients even as the referral market is ailing (and even failing)
Organization
You’re concerned about the organization of your practice, and as well as staff coordination and control
Profit
You and your staff are busy, but your practice is not as productive and profitable as it should be considering the hours you put in
Growth
You are not sure how to grow your practice further considering the limitations of the market today
Outcomes
You want to improve your abilities to control patient outcomes, working with other dentists who think like you.
With an IDS membership, we will give you everything you need to take your private practice from where it is now and transform it in a thriving, growing practice where you control your own destiny.
So if giving up your private practice and “going corporate” isn’t for you (and neither is giving up control over patient outcomes that entails), we encourage you to join our community of dental specialists. We are making our private practices thrive. You can, too!
Your Plan for Growing Your Practice
01.
Get access to IDS
You and up to 5 staff members will have full access to our entire library of training as well as unlimited email support.
02.
Complete the work
Complete the training modules, ask questions with unlimited email support, read the member advisories, and apply the lessons to your own practice.
03.
Enjoy Growth
Your staff will become aligned. You’ll have a model for growing your practice. And you’ll help more people and increase satisfaction with your practice.
What IDS Members Are Saying
We have seen a change in our office in a most profound way. I am just so delighted to be a part of the team and the family of the IDS.
—Kendal Major, DDS – Nassau, Bahamas
I cannot imagine a more supportive team than Lee and Danyel to help us navigate the future. I am totally indebted to both of them.
—Ajay B. Setya DMD, MSD – Mission Viejo, CA
How you can stay in your private practice and grow
Will I be able to continue in my private periodontal or specialty practice?
Will I be able to make ends meet?
Will I be able to save enough money for my children’s college education?
Will I be able to save enough money for retirement?
These are not the kinds of questions periodontists and dental specialists expected to ask themselves in this stage of their careers.
But too many of them are asking exactly these questions. Reasons:
1. The old referral model is not producing what it used to.
You well know that general dentists are reducing their numbers of referrals. They do implants themselves. Or they figure that their hygienists can become their “in-house periodontists.”
They refer as a last resort, putting patient health at risk.
When I first started as a periodontist, 85% of my business came from referrals. It was lucrative for the first half of my career, but began to drop along with the industry trendlines. Now I generate 90% of my own business. I control patient care and refer restorative work out to doctors who I have confidence in.
2. Most specialists bleed money because they fail to manage their schedule
Most periodontists and other specialists lose massive amounts of productive work time by failing to manage their schedules. It’s haphazard. They overschedule or under-schedule a room. They allow patients to control too much of the schedule.
Instead of having an 8-hour productive day, they only have 4 of 5 productive hours.
And worst of all, the problem is often hidden, because the periodontist and staff are often busy with a lot of non-productive activity all day.
3. The periodontist struggles to manage the staff
If you have a staff that you have to appease, keep happy, or have to intervene to get them to work well together, your office will struggle to grow.
You need to take individuals and build them into a team that works well together, shares your values, and seeks to implement (as a team) your vision for the practice.
The result: The periodontist struggles, and considers corporate dentistry, where they can collect a paycheck, do prescription surgery, and give up control over patient care and their practice.
Hi. I am Dr. Lee Sheldon. I have been in private periodontal practice for more than 40 years, and I have taught at the University of Florida and other dental schools.
Along with my Office Manager Danyel Salmela, we founded the Institute for Dental Specialists in 2014. Since then, we have helped periodontists and other dental specialists solve the biggest problems facing this industry.
If “corporate dentistry” is not for you … if you want to become the director of dentistry and diagnose and establish a treatment plan based on the patient’s best interest … and you want to gain full treatment acceptance again and again, I’d urge you to join us in the IDS.
What your IDS Membership includes:
- A Comprehensive Member Educational and Training Library with videos and modules for training your staff
- Monday Morning Minute – Start each week with simple, practical, and motivating specialist-practice suggestions and recommendations
- Member Advisories – Regular guidance to help your practice adjust to change and thrive
- 2 New Podcasts each month with the latest strategies for growing your practice
- Unlimited Email Support for you and 5 staff members in implementation
Modules include:
Effective Phone Work
Speaking on the phone at every level of contact is crucial to patient experience and treatment acceptance.
Block Scheduling
Schedules are often unproductive. This module shows how to block adequate time for maximum quality of service and productivity.
External Marketing
Learn how to work with external marketers so you can go directly to the patients.
Treatment Presentations
Best practices in presenting the full mouth case and reassuring the patient of the value to them.
Communication and Organization
Get your staff all on the same team so they support the goals of your practice and best serve patient needs.
Internal Marketing
Direct-to-patient marketing requires materials and staff ready to receive inquiries and build trust.
Case Acceptance
Many people lost trust in the dental system; here’s how to build trust and get full treatment acceptance.
Public Relations
How to publicize your practice and create positive, trustworthy associations with it in your community.
Differentiation
How is your practice different and how can you communicate that effectively to prospective patients?
And Problem Solving … which is a premium skill for your practice.
Become a Member
of the Institute for Dental Specialists
$497 a month*
(but if you act now you can lock in the current $297 rate)
→ Unlimited access to training, courses, membership advisories
→ Unlimited support via email
→ Membership is for 1 practitioner and 5 staff members
→ Includes all future updates and courses
→ Cancel anytime
