Dr. Lee Sheldon is a practicing periodontist in Melbourne, Florida. Together with his office manager, Danyel Joyner, he has successfully created a practice where patients seek his counsel first. He then can refer to the best restorative dentists to create the ideal treatment for their patients. This lecture not only shows effective practice building tools, it shows methods by which the patient can discover the dental specialist as the first choice for patients with complex dental needs.
Dr. Sheldon and Ms. Joyner have spoken at the last two AAP meetings in Boston and San Diego, the Seattle Study Club, the board of the North American Society of Periodontists, and several state and regional meetings. They are the authors of the books, “The Perio Dilemma…How to Thrive Now” and “Advancing Your Specialty Practice.”



Better Oral Health. Naturally.

Dr. Walter Tatch is a board-certified Oral and Maxillofacial Surgeon and has been in private practice for over 14 years. He is a graduate of the University of California at San Fransisco and the University of Illinois at Chicago. Dr. Tatch is a Fellow of the American College of Oral and Maxillofacial Surgeons, American Association of Oral and Maxillofacial Surgeons and International Association of Oral and Maxillofacial Surgeons. He is also a member of numerous professional organizations including ADA, CDA, and American Academy of Cosmetic Surgery. Dr. Tatch has lectured on numerous topics in maxillofacial surgery at local societies and professional meetings. His area of expertise encompasses the full scope of oral and maxillofacial surgery, including dental extraction, complex hard and soft tissue reconstruction, dental implants and bone grafting. Dr. Tatch has devoted his career to excellence in patient care and comfort. He recognized early on that every patient has unique and specific needs. With the well being of his patients as his primary focus, he committed to develop and deliver a natural, safe alternative to conventionally prescribed narcotics and steroid medications to help his patients fully recover after their surgical procedures and to maintain oral health. StellaLife VEGA Oral Care Products are the outcome of over 13 years of clinical experience and collaboration with leading homeopathic physicians and pharmacists.


Todd Goldman is President of Goldman Dental Management. He has worked within the dental, publishing and meeting fields for over 27 years. He has managed numerous sales organizations and trained more than 100 salespeople during his career. His background in sales is second to very few. His sales volume totals in the hundreds of millions and has sold on a corporate and individual level. Mr. Goldman has an in-depth knowledge of the sales process, but more important is his ability to train both salespeople and non-salespeople. With his intimate knowledge of the dental field, he is able to work with dental staff members, including the dentists, to improve their sales knowledge and ability to enhance treatment acceptance. His current and past clients include the Who’s Who of dentistry: The Academy of General Dentistry, The Chicago Dental Society, The AACD, The Western Society of Periodontology, The American Academy of Periodontology and about a dozen more.





Ian McNickle is the Co-Founder and CEO of WEO Media, a national dental marketing agency serving over 700 dental practices. Under his leadership, WEO Media has quickly grown to become one of the most widely respected dental marketing firms in the country winning the 2017 & 2016 “Best of Class” Award for Websites and Online Marketing. Ian also writes articles for Dental Products Report, The Progressive Dentist, Implant Practice US, Orthodontic Practice US, Dental Sleep Practice, and Endodontic Practice US. Ian has a Bachelor’s degree in Mechanical Engineering from Washington State University and an MBA from the University of Washington.



Beth believes in creating relationships through live chat that offer patients the opportunity to receive the care they need, deserve, and desire – making a difference in the quality of their lives and health. Since co-founding Ace Chat with her sister Joanne in 2011, she strives to create a positive environment for her clients, their patients, and her amazing team. Blending attention to detail with her enthusiastic spirit, she is fearlessly committed to living the best life possible.
In her free time, Beth can be found loving on her family, planning their next adventure, curled up with a good book and a cup of hot tea, and always outside whenever possible!




KEITH has over thirty years of experience in marketing, public relations and market research. He has been the editor of an international magazine, the founder  and director  of the market research department of a major advertising agency, director of public relations for an international non-profit organization and photographer of celebrities.


DEBORAH has over twenty-five years of experience in marketing, marketing management, graphic design, market research and marketing strategy.  Known for her marketing expertise, Deborahis a sought-after leader for seminars on marketing and internet marketing, as well as a consultant for corporations on their marketing strategies.

Keith and Deborah began their own marketing agency in the late 1990s. They provided top-of-the-line market research, marketing strategies and marketing to a variety of types of companies, from start-ups to multi-billion-dollar corporations. In 2008 they began to transition over to dental marketing and developed techniques for this specialty. Both Keith and Deborah are passionate about assisting doctors in their efforts to help people who need good dental care.