Without a doubt, the HARDEST, MOST expensive step in the marketing process is capturing the attention of your ideal patient.

Then once you’ve captured that attention you need to engage them in MEANINGFUL conversation about their problems/wants/needs and how your services can help satisfy them.

Once you’ve accomplished those two steps, hopefully you’ve gained enough of the patient’s trust to be able to DIRECT them to the services you recommend.

However, until you’ve at least captured this attention, you can’t do anything for or with these potential patients.

This is why marketing and advertising is SO CHALLENGING – you and your competitors are all trying to capture the attention of the same potential patients.

Watch as Chestin Salisbury, director of marketing with the IDS, discusses this challenge and why it’s critical you learn how to do this effectively.