Investing Time in Your Patient How do you prepare for your new patient’s arrival? Is it enough that the patient arrives, either by referral or through marketing? The answer in my experience is a clear no. It happened today. A 19 year old woman arrives with her...
Hope to see you at the AAP this Sunday night at 6:30 PM. Palm Beach Room at the Gaylord Palms. If we look at our role as periodontists and what we have let our profession become, we could take a negative view on our future. It is a role that has been promulgated by...
There are lots of reasons for direct to consumer marketing. I won’t bore you with statements that I’ve already made and that you can easily reference by looking at my past essays on the subject. Understand that I am speaking from experience as over 90% of my practice...
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