Tips on Phone Skills A common concern among us is that referrals are dropping. The question is how can we improve the numbers of new patients that we see. One of the answers to that question may be simpler than you think. When we began marketing directly to the...
How do you get the “Big Case” into your office? Have you capitulated to the corporate dental implant groups, to the oral surgeons, to the others who seem to have control over the full-arch dental implant case? You don’t have to. The patients...
Your Phone Staff: The Most Important Position in your Office? 18The new patient calling to schedule—If you don’t get that patient to schedule, all the efforts to get that phone call go down the drain. What are the key elements to the phone call? 1. A bright...
Video Video has become an essential for marketing. I know we talk a lot about the written word, but in fact the written word now needs to be accompanied by a video. Just take a look at what we have done in our IDS programs. We have professional video, and I’m...
Statistics 2 – Source of New Patients Let’s talk more about statistics. What else do we follow? Well if you’re marketing directly to the public you have got to know whether those marketing dollars are being spent well and being spent correctly. So the next...
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