The Phone

The Phone  What is the least expensive marketing tool in your practice?  It’s your phone. Let’s look at your phone and see if you are maximizing its use. First question.  What is your phone coverage?  Yes.  When do you have someone answering your phone?  Okay, so...

Preparing Your Practice for Survival and a Lot More

Preparing Your Practice for Survival and a Lot More I had the opportunity to speak with two periodontists today.  The perspectives were much the same. They were in practice for at least 20 years. Referral numbers were dropping.  Income was dropping.  They couldn’t...