Budgeting for Marketing

Michael, Thanks for your endorsement and support.   As many of you know, we are finding a way to make the periodontist the gatekeeper in our part of the universe.  And increasingly, as we teach others what we are doing, they are finding new vistas in periodontics.  I...

Creating Your Own Space

Creating Your Own Space Pigeonholed–put in a place that is too rigid or exclusive, so exclusive that your survival is compromised. Is that where you are? I remember a time, and it wasn’t that long ago, that I wrote to a well-known prosthodontic colleague of mine...

Equivocation

Equivocation. What a horribly sickening word, particularly when it comes at the expense of patient care. Dr. Rethman’s statement of the work that he and others of the AAP have done sheds light to me on what organized dentistry via the AAP has done for us.  Our leaders...

Making The Decision to be Independent

Dear Fellow Periodontist, Ten years ago, I made a decision that few in our profession would even consider at that time or even now.  In fact, many that I talked to told me that I’m crazy, that I’m jeopardizing my future, that there is no way that it would...

The First Step

Your considered discussion is valuable. With a group practice as a business model, such opens up a great number of opportunities.  Patients are accustomed to the group model in medicine, and so are physicians.  Dentists have been slower to adopt the group model...

Not So Fast With Dental Implants

Dr. Lee Sheldon: Not so fast with dental implants. By Dr. Lee Sheldon, For FLORIDA TODAY 11:10a.m. EDT, October 9,2014   We have a phenomenon that has hit us in the past several years: the dental implant center. The dental implant center works upon the premise...