We talk a lot about transitions. “Transitions” have different meanings depending upon what we apply it to. How about the transition of communication, the “handoff?” There is a particular sequence of events that if followed will result in maximum acceptance of...
Public Relations and Marketing Tools for You and Your Referral Sources Your Program Are you looking for a way of helping your referral sources see more new patients? Here’s a story about a young periodontist, a member of the AAIP. He has been in corporate...
Let’s talk about websites. Originally websites were designed for desktop computers and now it has developed into mobile. Well, it hasn’t just developed into mobile. Greater than 50% of searches are done via smartphone and so if you have not adapted your...
We are looking for sources of referrals other than general dentists. What better sources of referral could there be than your patients? I had the feeling when we were totally a referral practice that it was the other doctor’s patient, and it is. Essentially...
There are times you have to let go of a staff member. We just let go of one recently. What do you need to do beforehand to make sure that you are covered in the event of a dispute. It is documentation. It means that you document every single infraction including...
You know everything comes out of our word processors now and everybody is therefore used to getting typewritten letters. The personal, handwritten letter has so much more impact than it ever did before because it is so unique. We may not be able to write a...
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