Image enhancement is a big part of what we do in public relations. One of the simplest ways of enhancing one’s image is the email address. If we are still using older services, or even generic services, we make look “dated.” Today’s email address includes your name, or the name of your practice, within the email address. So mine is SolidBite.com.
It’s pretty simple. You can go to Google My Business, and you can select a practice name or whatever name that you want. You then have your own practice name rather than gmail, AOL, Hotmail, or any of those other services attached to your email address. This is an add-on service to Google for which you pay a small monthly fee. In addition, you get administrative capabilities. Each staff member gets his or her own email address. If for some reason Lisa happened to leave, the administrator can cancel that email address and retain all of the emails so that you have good continuity of care for your patients.
Look at this practice enhancement. It could protect your vital email information and improve your practice image.
Want to learn more about how the IDS can help you?
Email us at AAIPsheldon@gmail.com. IDS membership and IDS consulting can make every periodontal practice better.