So if the patient doesn’t get a chance to meet you, how can you possibly provide service for that patient? Let’s look at it a different way. A patient entering your office may be with you for 5, 10, 15, 20 years or even longer. There is a lifetime value to that patient. It isn’t just what the patient needs right now, but what the patient might need a few years from now. The entry fee is a potential barrier to that lifetime relationship.
So let’s reduce the barriers. $79 seems to work for us. It is working for many of you across the country. The free CT scan is very valuable because not only does it give you an opportunity to assess the patient’s situation in three dimensions, it is also an excellent way in which to present the treatment and the rationale for treatment to the patient.
So let’s reduce those barriers, that entry fee, so the patient will have the opportunity of seeing you and seeing you for the best service that is available.