The following materials will lead you through external marketing, the principles and then the techniques that we have used and found successful. You’ll see and hear from the marketers that we use as well as hear Danyel and Lee talk about how we use the materials for our office.
The series starts with principles of marketing. You’ll hear different perspectives from different guests. Lee’s talk is the briefest one and therefore, we’ll lead with that. But the perspectives from Keith and Deborah Gilleard and Chestin Salisbury are important, particularly if you know nothing about marketing. It’s important that you understand marketing principles if only to be knowledgeable when hiring a marketing company. So it’s worth your time to listen to at least some of these.
Books that we recommend on the subject are The Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim and Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer by Dan S. Kennedy.
After you review the principles, find the topic that you’re interested in and enjoy yourself. You are listening to experts who can and will help you in the dental practice.