There are value-added procedures that you have in your practice. I’ll give you an example. We have a particular fee for scaling and root planing. If it’s one quadrant or we only need one hour plus a one hour re-evaluation, that’s one fee, and if we need five hours...
You know there are times when problems are going to occur in your office. Patient problems that you can’t resolve. Something goes bad. Something doesn’t work and the patient doesn’t feel like he/she got the value for his/her money. Now I know the work that we do is on...
From time to time we want to lecture to the staff, and we can’t figure out what to talk on. Last week I gave the staff a lecture on “responsibility” and you know where I got my reference material from? The dictionary. We all have our own ideas of what...
Building a Marketing Strategy Are there ways to market without disturbing your referral sources? What can you do right now to create an increased flow of qualified patients? Let me give you an example of a single strategy and how to expand upon it. Mastering this one...
For the past 20 years we have had a tradition in our office, and that’s at least once a year we send our staff out for training. And it’s not for training in procedures, it’s for training in communication. What do I mean? We all know how to communicate, but there are...
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