Your Phone Staff: The Most Important Position in your Office? 18The new patient calling to schedule—If you don’t get that patient to schedule, all the efforts to get that phone call go down the drain. What are the key elements to the phone call? 1. A bright...
Video Video has become an essential for marketing. I know we talk a lot about the written word, but in fact the written word now needs to be accompanied by a video. Just take a look at what we have done in our IDS programs. We have professional video, and I’m...
Statistics 2 – Source of New Patients Let’s talk more about statistics. What else do we follow? Well if you’re marketing directly to the public you have got to know whether those marketing dollars are being spent well and being spent correctly. So the next...
Click Here for a Two Minute Video Differentiate Yourself I want to first thank the many periodontists who attended the webinar with Dr. George Felt last week. George meticulously prepared a program that allowed for thinking through a case, looking at saving...
I am going to tell you something that you are going to find to be boring. It is statistics. Statistics are so important. I can’t tell you how important it is. There are many of us who are waiting to review our statistics maybe once a year when we meet with our...
What happens when things go wrong? Yeah, I know, we hope and anticipate that everything will go right. But what happens when things go wrong? What do you do to help the patient? I can tell you that one thing that we do is to reassure the patient that we are going to...
I understand that I will receive 60 days FREE and after that my monthly membership to the IDS will be $497/month after, and my credit card will be automatically billed on the 15th of each month.
