From time to time we want to lecture to the staff, and we can’t figure out what to talk on. Last week I gave the staff a lecture on “responsibility” and you know where I got my reference material from? The dictionary. We all have our own ideas of what...
Building a Marketing Strategy Are there ways to market without disturbing your referral sources? What can you do right now to create an increased flow of qualified patients? Let me give you an example of a single strategy and how to expand upon it. Mastering this one...
For the past 20 years we have had a tradition in our office, and that’s at least once a year we send our staff out for training. And it’s not for training in procedures, it’s for training in communication. What do I mean? We all know how to communicate, but there are...
Yesterday, I was grocery shopping at Paradise Health Food in Melbourne. My usual thing is to buy portabello mushrooms that I can roast to add to a salad that Eleanor and I make. (I’ll be happy to tell you about all of the ingredients in the salad. Just email me...
Block scheduling is something you have heard about. So the first part of block scheduling is the new patient examination. I just had an opportunity of interviewing Jason Stoner who is a very successful periodontist in Columbus, Ohio, and he talked about the importance...
As periodontists, I believe that our charge is to preserve the ethics of the profession. Those who have been in perio for a long time know that in fact our goal is predictability. Our goal is stability for the patient. It is we who have been trained in diagnosis and...
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