So what is our orientation? Our orientation is as dentists, not as periodontists. I know we do perio, but I want to read something. It’s something that some of you have heard and some of our newer member may not have. Remember that 50% of the adult population has...
Image enhancement is a big part of what we do in public relations. One of the simplest ways of enhancing one’s image is the email address. If we are still using older services, or even generic services, we make look “dated.” Today’s email address...
So what can you do to differentiate your practice? We talk about that a lot. One is to make sure that you are up on the technology and one of the simplest technologies that we put in is blood enhancement products. We have been using PRP and then PRGF and now...
Well it happened. It happened even in our office. A prospective patient called our office and one of our newer personnel answered the question, “No we don’t do root canals. Here is who we refer to.” Is that what we teach? No. So of course we brought her into...
We talk a lot about transitions. “Transitions” have different meanings depending upon what we apply it to. How about the transition of communication, the “handoff?” There is a particular sequence of events that if followed will result in maximum acceptance of...
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