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On the last webinar, our guest Chestin Salisbury, talked about the importance of establishing your position as THE...

  Tips on Phone Skills A common concern among us is that referrals are dropping. The question is how can we...

  How do you get the "Big Case" into your office? Have you capitulated to the corporate dental implant groups, to...

  Your Phone Staff: The Most Important Position in your Office? 18The new patient calling to schedule—If you...

  Video Video has become an essential for marketing. I know we talk a lot about the written word, but in fact the...

  Statistics 2 – Source of New Patients Let’s talk more about statistics. What else do we follow? Well if you’re...

  Click Here for a Two Minute Video Differentiate Yourself I want to first thank the many periodontists who...

I am going to tell you something that you are going to find to be boring. It is statistics. Statistics are so...

What happens when things go wrong? Yeah, I know, we hope and anticipate that everything will go right. But what...

One may think of me as a marketer, as a business man, perhaps even a rogue. If so, please read on, because none of...

The Twelve Attributes of the Director of Dentistry You can create a Director of Dentistry practice slowly and...

So what is our orientation? Our orientation is as dentists, not as periodontists. I know we do perio, but I want to...

  Image enhancement is a big part of what we do in public relations. One of the simplest ways of enhancing one’s...

  So what can you do to differentiate your practice? We talk about that a lot. One is to make sure that you are...

  Well it happened. It happened even in our office. A prospective patient called our office and one of our newer...

  We talk a lot about transitions. “Transitions” have different meanings depending upon what we apply it to. How...

Public Relations and Marketing Tools for You and Your Referral Sources Your Program Are you looking for a way of...

  Let’s talk about websites. Originally websites were designed for desktop computers and now it has developed...

  We are looking for sources of referrals other than general dentists. What better sources of referral could...

There are times you have to let go of a staff member. We just let go of one recently. What do you need to do...

  You know everything comes out of our word processors now and everybody is therefore used to getting typewritten...

   Independence Day 2017 I hope that this Independence Day finds you in good stead, celebrating the bounties that...

What are we selling? Yes, we are all good periodontists of course. But there is something about the “experience.” That...

Dear Colleagues!   Timing is everything. Sometimes you wait.  But really, where does procrastination get you?...

  You know I don’t recommend apps very often. In fact I may never have recommended an app to you, but I am going...

  Dear Colleagues! You can improve your practice quickly and painlessly. Imagine a full schedule with patients...

There are times when things just don’t go right, correct?  And you look at it and sometimes you try to want to control...